Extracted from curiosity
It was the curiosity of Willem Ruitenberg, founder of this unique family business, that introduced Ruitenberg BasIQs to the world of liquorice extracts. His entrepreneurial spirit and fascination with technology laid the foundation for our market position in liquorice.
Over the years our range of ingredients has grown tremendously, boosted by our enthusiasm for new applications and our drive to create. Nowadays Ruitenberg BasIQs offers a broad range of high-tech ingredients for the indulgence market. Manufacturers of snacks, bakery, confectionery, chocolate, and ice cream products rely on our efficient supply chain, our dedicated support and co-creative solutions for new applications.
Because one thing has remained unchanged to this day: our curiosity.
Products we offer
As your supplier of high-quality ingredients, Ruitenberg BasIQs offers more than seven decades of experience in the challenging markets of liquorice extracts and indulgence ingredients. Our liquorice powders, pastes and derivates, extracted from the liquorice root, find their way into a broad variety of confectionery and indulgence products. In addition to our liquorice range and activated carbon, our portfolio includes extruded crisps and inclusions, texturizers, flavours, natural colours, essential oils as well as vegan alternatives. These ingredients make us an interesting partner for manufacturers of snacks, bakery, confectionery, chocolate and ice cream products.
What can we do for you?
Ruitenberg BasIQs offers you a choice of three different partnerships.
Easy Efficiency if you know exactly what you need and you want to have access to our products anytime, anywhere. In addition to fast and guaranteed deliveries we offer Dedicated Support, whenever you seek tailor-made solutions for R&D or operational challenges.
Want to take our partnership to the next level? Opt for Co-creative Teamwork and our creative technologists become an extension of your R&D-department, adding creative value from concept to shelf.
Sharing inspiration
At Ruitenberg BasIQs we are always intrigued with innovative and creative challenges, sustainability and indulgence trends and we love to share our discoveries with you! Check our blogs to learn more.
Who we are?
To support your business from concept to shelf, we have a team of dedicated specialists. We travel the world to meet customers and suppliers. We welcome co-creative partners in our Tech Center. Want to meet our team? Watch our videoclips for a brief introduction and use our contact details for a closer acquaintance. We look forward to connect!
